Brandmark

Mark of excellence

A derivative from the tesseract, the Evoke logo is a mark of excellence and
a promise to always deliver the extraordinary.

The colour mark should be used on digital platforms and when in print colour reproduction is possible. The tesseract will always been green and highlighted against the deep grey of the ‘Evoke’ wordmark.

Brandmark variations

Black text 

When contrast and clarity are a priority, this variation can be used.

White text

When contrast and clarity are a priority, this variation can be used.

Black mono

When contrast and clarity are a priority or when a single colour
reproduction is required, this variation can be used.

White mono

When contrast and clarity are a priority or when a single colour
reproduction is required, this variation can be used.

Brandmark usage

Exclusion zone

The integrity of the brandmark should be protected from other graphic elements by applying an exclusion zone with a minimum distance equal to the height of the ‘e’.

Minimum size

To ensure that the brandmark is legible and renders correctly in print and
on screen, a minimum width size of 20mm and 56px respectively should
be used. The brandmark should not be reproduced in any size smaller
than this.

Colours

Evoke green

For use on light and dark backgrounds.

R:0 G:235 B:0

Web: #00EB00

C:60 M:0 Y:63 K:0

Pantone: 802C

Evoke orange

For use on light and dark backgrounds.

R:242 G:192 B:67

Web: #ffae00

C:0 M:38 Y:93 K:0

Pantone: 1375C

Evoke blue

For use on light and dark backgrounds.

R:0 G:255 B:255

Web: #00ffff

C:57 M:0 Y:15 K:0

Pantone: 311C (closest match)

Evoke dark grey

Typically used as an alternative to white for backgrounds.

R:35 G:35 B:35

Web: #232323

C:73 M:64 Y:59 K:77

Pantone: 419C

Evoke mid grey

Typically used as an accent colour to break large white or dark grey spaces.

R:50 G:50 B:50

Web: #323232

C:74 M:64 Y:60 K:77

Pantone: 412C

Evoke light grey

Used for lines and sketches.

R:130 G:130 B:130

Web: #828282

C:49 M:38 Y:38 K:19

Pantone: 423C (closest match)

Typefaces

Primary typeface

This should be used for hero messages and headlines that are 1-6 words long. Use the secondary typeface for all other messaging.

Secondary typeface

This should be used for body copy and long format text.