CASE STUDY: WORLDLINE
Charities, like most businesses, were hit hard during the 2020 pandemic and so when an opportunity arose to help make a difference in conjunction with our payment partner Worldline, it was a quick decision for us.
Route out of Homelessness is a charity initiative created by Network Rail to help homeless people across Britain, especially during the winter months when not having a roof over your head can easily prove fatal.
Sadly, the number of people of all ages without a home still stands at an alarming rate and the initiative therefore looks to raise well-needed funds that it distributes across The Big Issue Foundation, Crisis, End Youth Homelessness, Railway Children and Shelter – all of which are working to fight homelessness.
Consult, Design, Manufacture, Install, Support
Charity Donation Kiosks
Millions of passengers
Operating across stations the breadth of the UK, Network Rail sees millions of passengers pass through its stations every day. This should present a huge opportunity for charities to raise awareness and funds, but commuters are typically in a hurry and rarely these days have access to loose change in their pockets to throw into donation buckets.
The previous method of deploying staff and volunteers to the stations had been relatively successful, but placed huge demands on the teams and involved them handling large buckets of change every day.
A technical breakthrough
To help create awareness for the charities and provide a quick and easy mechanism to collect donations, Evoke worked closely with Worldline and Network Rail to develop a unique solution that is specifically designed to deal with the fast-paced nature of the railway station.
Passers-by are presented with two simple options: donate £3 or specify a higher, custom amount up to £15. The donation type is selected on-screen and the payment then processed with a quick tap of their contactless credit card or smart phone – the whole transaction takes just a few seconds to complete.
Critical to the solution is the ability for the charities to not only monitor how much engagement each kiosk receives and the amount taken in donations, but also to have the ability to update the on-screen marketing. Every kiosk is therefore connected to the evokeCloud platform, which allows them to update content and monitor the performance of every unit.
Rolling out across the UK
With a successful first installation at Manchester Piccadilly station in January 2021, the kiosks are now being deployed across the UK to Glasgow Central, Leeds, Birmingham New Street and Reading stations.
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