Deliveroo has launched a new rapid grocery delivery service. ‘Deliveroo Hop’ will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes. The service will benefit from a deep integration between Deliveroo’s newly-developed grocery management technology and the company’s logistics algorithms and network of over 50,000 delivery riders across the UK.
Rapid grocery delivery will sit alongside Deliveroo’s existing and fast-growing on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK.
The service builds upon Deliveroo’s expertise of running Editions, its existing network of over 250 delivery-only restaurant kitchens globally.
Deliveroo Hop is part of Deliveroo’s commitment to expanding on-demand grocery. Deliveroo’s delivery-only grocery stores will offer an even better consumer experience in areas such as:
- Greater Stock Accuracy. Deliveroo’s grocery management technology will enable real-time inventory control providing reliable item availability to consumers and eliminating the need for item substitution.
- Increased Speed. Leading warehouse management technology, combined with Deliveroo’s world-renowned logistics algorithms and existing network of over 50,000 riders in the UK, enables delivery in as little as 10 minutes.
- Wider Product Range. Deliveroo’s partner-led model enables a range of up to 2,000 items, including partner-branded and own-label products, such as Morrisons ‘The Best’ range which includes award-winning wines, ready meals and snacks as well as meat and fish from its Market Street counters.
The first Deliveroo Hop store launches today in central London with Morrisons. The company will offer some consumers a £10 discount for their first order as well as rewards for its most loyal customers throughout the launch period.
To show its support to the local community, Deliveroo will donate surplus food from the store to The Felix Project as part of its Full Life campaign. The campaign launched earlier this year with a pledge to deliver one million meals to families in need as part of Deliveroo’s commitment to support local communities across the country.
SOURCE: Deliveroo.co.uk (corporate)