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Nike .SWOOSH

Nike .SWOOSH

Nike is launching .SWOOSH, a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations. The platform has its own domain, welcome.swoosh.nike, to...

Snapchat + Amazon

Snapchat + Amazon

Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store. Snapchatters will also be able to purchase and share their glasses...

JD / Nike Membership

JD / Nike Membership

JD Sports has announced a new partnership with Nike which will see the duo collaborate on a membership rewards programme designed to enhance customers’ shopping experience. JD will be the first European retailer to work with Nike for its Connected Partnership concept,...

Deliveroo Hop

Deliveroo Hop

Deliveroo has launched a new rapid grocery delivery service. 'Deliveroo Hop' will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes. The service will benefit from a deep integration between Deliveroo's newly-developed...

Contactless Payments

Contactless Payments

Contactless payment transactions are set to reach $10 trillion across the globe by 2027, according to a study from Juniper Research. The figure will rise rapidly from the $4.6 trillion value of contactless payments this year. In order to drive the figures...

Nikeland – Metaverse hit.

Nikeland – Metaverse hit.

Nearly seven million people have visited Nikeland, the sportswear giant’s metaverse offering, five months after it opened. According to the brand, 6.7 million people from 224 countries have visited the online space and taken part in online games while trying on...

Manchester City – The Connected scarf.

Manchester City – The Connected scarf.

The sports world has generally embraced wearable technology with open arms — though it’s usually for the athletes themselves. However, Manchester City are hoping to keep track of its fans’ biometrics, too. The club has partnered with Cisco to create a connected scarf...

Meaningful Retail.

Meaningful Retail.

Physical retail experiences are becoming more and more digitally driven. Using the right digital tools help brands and retailers define, deliver, and maintain a fully connected consumer journey, which enhances brand desire and delivers commercial and operational...

McDonald’s Rewarding Loyalty

McDonald’s Rewarding Loyalty

McDonald’s has introduced its first loyalty scheme in the UK - offering customers the chance to collect points for free menu items. The loyalty scheme, MyMcDonald’s Rewards, will be available for customers to sign up to from July 20 via the McDonald’s App, where they...