Justin Madders MP visits Evoke Creative following record growth

Last week, we had the pleasure of welcoming Justin Madders MP, Minister for Employment Rights and MP for Ellesmere Port and Bromborough, to Evoke Creative’s Bromborough headquarters.

The visit came at a pivotal time for Evoke. It follows another year of strong growth, including a 20% increase in revenue and more than 100% uplift in EBITDA (earnings before interest, taxes, depreciation, and amortisation).

“Evoke is a great example of a local company with national and international impact,” said Justin Madders. “It’s exciting to see the results of sustained innovation and hear how strategic investment is helping to drive growth, create jobs, and put Wirral businesses on the map.”

Powering transformation across sectors

As part of the visit, we showcased the very best of what we do: designing, building and deploying world-class digital kiosks and signage solutions that help to remove friction, boost efficiency, and deliver outstanding customer experiences.

This year alone, we’ve:

• Delivered a £4M check-in and concierge solution for Premier Inn, reducing check-in times and liberating front-desk resources.
• Rolled out self-service solutions to 300 Subway sites across Europe.
• Expanded into several new verticals to help drive further revenue and profitability.

Our technology is supporting brands like JD Sports, McDonald's, and Premier Inn, helping them scale faster, serve smarter, and transform operations through consultative, end-to-end support. 

Why businesses choose Evoke

Evoke’s value lies not just in our products, but in the way we work alongside clients to deliver them. From initial scoping to full-scale deployment, our team works closely with clients to solve real operational challenges, move fast, and deliver impact at scale.

Whether it’s rapid prototyping, consultative design, or delivering enterprise solutions at scale with minimal disruption, our model works because we embed ourselves in your journey. From white-glove pilots to full-scale deployments, we help businesses move faster with confidence.

“As a business, we’re punching above our weight because of our agility, speed-to-market, and commitment to service,” said Peter Edwards, CEO of Evoke. 

“We’ve had a strong year but the future growth potential is significant as we continue to expand into North America, invest in talent and software development.”

Investment that moves us forward

Evoke’s journey has been made possible in part by the long-term backing of BGF (Business Growth Fund), one of the UK’s most active growth capital investors. Since 2018, BGF has provided both initial and follow-on funding to help Evoke scale operations in the UK and beyond.

“Evoke’s journey shows the kind of impact growth capital can have when matched with a bold and capable team,” said Matt Widdall, investor at BGF. “With £400 million committed to the North West over the next five years, we’re proud to support companies like Evoke driving innovation and economic progress.”

Shaping the Future of Customer Experience

From restaurants to hotel lobbies to high street retail, Evoke technology is helping brands create smarter, faster, more connected customer journeys. Our team in the Wirral continues to design and deliver solutions that scale, working with some of the world’s biggest companies to shape how customers interact with their brand. The work is global, but the impact starts here.